Our Story

Welcome to Tique Toque — where every second counts, and every second looks damn good doing it.

We’re a band of slightly obsessive, slightly rebellious watch lovers who looked at the wrist game in India and thought:
"Wait... this is it?"


You see, watches here had two settings:

  • Old-school uncles arguing about politics.
  • Big-bucks foreign flexers comparing yacht sizes.

Not exactly inspiring. And not much to choose from!


So, we set out on a mission:
Bring back the sheer joy of wearing a beautiful, automatic watch — without selling your kidneys or your soul.

At Tique Toque, we design watches that aren’t just about telling time.
They’re about owning the moment.
Starting conversations.
Getting second glances.
Making that stranger at the bar smile and say, "Hey... nice watch." (and maybe more 👀).

Our timepieces are sleek. They're sexy. They break tradition but not the bank. They're crafted to stand out — not scream.
Because you deserve a wrist that whispers cool without trying too hard.

Why We Exist

A watch isn’t just a time-telling machine—it’s often the only piece of jewelry one wears. So why does the average wristwatch look like it was designed by a sleepy intern in 2006? Our timepieces are designed to turn heads, spark curiosity, and sometimes even land phone numbers. Whether you're pitching to investors or flirting at a bar, your watch should do some of the talking.

Our mission is to bring the joy of watches to everyone in India. To break from traditional boring watches without breaking the bank!

Every detail, from dial to caseback, is built to spark curiosity. We take inspiration from the overlooked and the everyday—things like CDs, the red dust of Mars, bamboo groves, blue pine forests. Because beauty is everywhere if you’re paying attention—and now, it’s also on your wrist.

This isn’t about luxury for the sake of it. Or collecting for clout. It’s about falling in love with the tique and the toque; the feel, the form.
It’s about that moment when someone glances at your wrist and goes, “Whoa, what’s that?”

That’s where we live!

  • What's in a name?

    Tique Toque is a little slice of genius (if we do say so ourselves):

    • It's the sound of seconds passing — tick-tock — the rhythm of life moving forward.
    • It's a reminder that life is lived second by second, moment by moment, tick by tick, toque by toque.
    • And yes, it's a cheeky nod to the Hindi phrase "theek-thaak"  or "everything’s good."
      (Everything’s not just good. With a Tique Toque on your wrist, it’s phenomenal.)


    We don’t just sell watches.
    We sell stories.
    Stolen glances.
    Midnight adventures.
    First dates and last calls.

    Each second, a little masterpiece ticking away on your wrist.

  • Our promise

    At Tique Toque, we promise you three things:

    1. Killer looks – because life’s too short for boring watches.

    2. Reasonable price tags – we research and negotiate hard so you don't have to. And so you don't have to save up break the bank to add a star watch to your collection! No fun in that!

    3. Conversation starters – because sometimes, your wrist should do the flirting first. Investor meeting, your proposal, or singles night, we've got your back!